Our first experiences in life are that of our mothers in the cradle, preferably beginning with lots of nurturing care, love and attention. In that significant start to our life journey, eye contact and facial expressions become our essential means of gauging the world outside. As we further grow, a grimace or a smile is our gateway to understanding the complexities that life and human relationship are certain to bring us in life – and whether our actions and words are acceptable or not. The faces of others become a yardstick by which we measure our own psychological processes.
Irrespective of your station in life – whether you’re a homemaker, business executive, blue collar worker or student, dealing with people is an incontrovertible fact of life. And unless you acquire at least some basic skills in “reading” others, the chances are you’ll be going nowhere pretty quickly. Almost every aspect of life requires human inter-relationship. People are everywhere! Big ones, short ones, fat ones, skinny, black, white and yellow ones. What a remarkable array of human beings – all trying to make sense of each other!
Are you trying to get a handle on people? Genuinely attempting to understand what others are really like? This book may offer you, the explorer, a possible alternative to a lot of the guesswork that accompanies the “getting -to-know-others” game. At times it’s as if you need to strip away the 40 seasons of paint and wallpaper personality to get a glimpse of another man or woman. And then it’s usually a hit and miss affair. It can be a lot easier than that…and an enjoyable experience at the same time as well.
The technique of face reading is a simple and straightforward way of going beyond those glamorous and superfluous layers of human nature and exploring the hidden motivations and desires of others. Understanding is the primary focus in the art of face reading.
Business of late is changing. Corporate philosophy is becoming much more sophisticated. With the advent of sophisticated technologies and the new information revolution, the way we interact with each other and the way we conduct business is also becoming more sophisticated. All sorts of techniques and disciplines have been espoused over the last 50 years. The philosophy of the way we do business and what our clients, employees and business partners expect is also rapidly changing and constantly being modified in this changing game called business.
Now, a huge paradigm shift has occurred. The spiritual perspective has started to take its place as a bona fide technique to be used successfully in business strategy. It’s not a strategy that will replace existing methodologies but is an extension and additional tool that can enhance the current way you do business. Face reading is one of those techniques that we intuitively use but rarely stop to think about in a more detailed manner with respect to our interaction with others.
There are some very effective, though simple, techniques that can assist you in your belly to belly transactions. First study the different body shapes – the three grades of human beingness by getting an understanding of the body type you encounter and you’re halfway there. You’ll see how easy it’s to assess the grade by the body and facial shape.
Imagine you have a sales lead, you approach the company and enter the office of a man with a rather slender face, pointed chin, sharp downward turned nose and small introverted-looking eyes with bushy eyebrows. You’re greeted by you, a prospective client from whom you hope to receive a cheque after successfully selling your product.
Do you know whom you’re dealing with? What would you make of this individual? How would you handle the situation? What approach would you take? Which strategy in this sales scenario would give you an unfair advantage in the marketplace? How would you close the deal? Would you present facts and figures, would you ask open-ended questions or would you ask “Come on, let’s go and have a bite to eat and talk about business over a meal”?
Unless you understand whom you’re doing business with, one or other of these approaches may be completely wrong. But, knowing who your client provides you with an edge that we often overlook. In this instance, the slender faced, pointed chin of a person indicates a more rational approach, a fact-finding nature. ( And someone who leads with their chin! ). The tasseled upward turned eyebrows indicate a challenging, cantankerous person. You’ve immediately sized up the nature of your client. You may immediately start to tailor your strategy to the character and temperament of the person before you.
By approaching business, sales, public relations or marketing with this new paradigm – gaining insight into human character, you too can give yourself a distinct advantage by accommodating a person’s characteristic likes and dislikes.
In the example cited you would immediately offer your client facts and figures. The ectomorph or the slighter looking face that we have just mentioned belongs to a more inquisitive person. Feed them facts. Always drive their deductive, rational minds. Incidentally, the downward pointed nose would add an element of scrutiny and suspicion to nature. In all tough nut to crack. But at least you know up front and can take greater control of the sale – without your client ever knowing!
The information in this book can easily and fruitfully be applied to business circumstances as this. Some time ago the use of body language found its ascendency in corporate and business circles. For a while it became the flavour of the month and, to some extent, was usefully employed by many sales executives who were able to keenly observe the motivation behind the subject’s words. This was aided by body gestures which are very strong hints at the mind’s motivations.
As this particular technique became more widely used and understood amongst business transactors, it became less impactful. The subjects themselves seemed to have counter used the system to a large extent!
In the case of face reading, counteractive measures, unless of course, you have cosmetic surgery, are not that easily implemented. Face reading is generally a true measure of the mind of the person to whom it belongs and therefore in business and corporate life, is a superior form of character reading and insight into the motivations of the person you’re dealing with.